If a line of 700c road wheels, said there is a particular width, I have to pay attention? Or universal wide road wheels? because it says something x 700
See the link for everything (and more) you need to know about tires and wheel size. rim 700C is 622 mm bead seat diameter (700A, B and D are different diameters). border width varies. In general, tire width should be approximately 1.5 to 2 times the width of the inner edge (width between the inner surfaces of the rim) … see diagram in the link. Recommended rim width varies with the type of use of the wheel is intended. For example, racing wheels are narrower (and clear) than usual in general, the wheels of tourism or in tandem in the same (700C) of diameter. The tire size recommendations in general, the width of the rim.
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It's just the back, so it's not road hazards. I can use levers metal tire instead of screwdrivers. I checked the tires for embedded sharp objects, and sounds good. I tend to over-inflate, but again, front wheel agrees with that. Are the tubes harder? I use the Schrader valve instead of Pay? I can buy tubes to match the 700C tires. What a set of useful answers. I'm overwhelmed The last two tubes are not and found that they had leaks in the same place. Correlated with the tire, I found a tiny speck embedded steel. Thank you all for your support.
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700c Wheels – Easton EC90 TT Road Bike Wheel Set Review
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Chief of race: The marketing strategy in Germany Folding Bikes
Marketing Strategy Folding bike in Germany
Name:
University:
Course:
Instructor:
Date:
Introduction:
Modern folding bike is an excellent introduction to Germany, also known as the Federal Republic of Germany. Types of public bicycles folding urban bike, urban bike performance, road bikes and mountain bikes. There is a spirit of motivation to innovate to be competitive simpler, lighter, faster and stronger. Most Germans live active lifestyles and are in "green products". These bikes can help maintain control of their daily training, the weekly gas bill and carbon footprint and help ease the economy as a whole, environmental pressures, or may have life from youth to old age almost anyone can ride a bicycle and the Germans are great in addition to the family, according to the CIA -.. World Fact Book (2009) Germany is "Europe's largest economy and second most populous country (after Russia), which provides marketing much luck there.
II. Market
A. Target Market
In Germany, public transport is very popular and driving is a luxury rather a means of public transport. Therefore, the Instead of having people walk or drive from the bus, train or subway, you can use a folding bike practical and effective way to get to your destination.
i. Size and characteristics of the target market
In July 2009, the population Germany's total was estimated at 82,329,758 (CIA – World Fact Book, 2009). 13.7% of the population between 0 and 14 years, 66.1% of the total population is between 15 and 64 and 20.3% were over 65 years. The average family income in Germany is $ 35,400 (EUR 23,604.72), and because the cost of the bike is designed folding bike for households with average incomes of at least 30,000 euros. (CIA – The World Factbook, 2009).
ii. Target Market Segmentation:
Age group.:
The age group of the folding bike is the youth and young professionals 15 to 64 years, people 15 to 64 years amounted to 54,384,520, which is 66.1% of the total population, also because most companies and universities are located in the city and thousands German youth go to college and, therefore, if the folding bike is sold at this age, many people see a benefit in it and decided to invest in making the product rapidly gaining popularity.
2. Sex:
Persons aged 15 to 64 years amounted to 66.1% of the total population, the number men in this age group amounts to 27,707,761 26,676,759 and the number of women, this represents approximately a 1:1 ratio of men and women in this market sometimes Bicycles will be aimed at both sexes and do not differ from each other.
3. Location:
Most companies and universities found in the city, the target location for the product introduction will be to big cities like Berlin. This way, more people will exposed to the product and the product therefore easily penetrate the market and gain popularity.
iii. Justification for the choice of market Objective:
The rationale for the target market area is that most universities and companies are in the large group of old cities is the goal, since they are the individuals who face the challenges of transportation to work and school. Women and men are white and because the bike is a transport mode appropriate for both sexes.
B. Competition
Direct and indirect
As competition shows, direct for folding bike sales in Germany must come from the company by the name of Riese and Mueller. According to a report in 2007, he reportedly sold 5,000 bikes per year. The report also shows that the Germans buy 4 million bicycles a year. This indicates that what is good, but a small percentage of the motorcycles sold in total (McClellan 2007).
Important indirect competition is expected in the marketing of folding bikes in Germany must come from non-folding bikes. There are so many types of brands of this type of bikes that are in the German market. Most of them are priced much lower and because the population Most German is more price sensitive than for other functions such as brand recognition, these possessions a big challenge. There are also more powerful bikes than bicycles and Germans is more independent economically prefer. The competence of the different brands of motor vehicles is also expected to meet in Germany.
C. SWOT
Strengths:
Product differentiation by introducing a folding bike
The strong demand due to the large population in Germany, who have transport problems
Opportunities:
Expand into new markets
Falling prices increase demand
Product differentiation
III. Marketing Strategy
A. Distribution
Michael Roos (2005) found that Germany "Geography is more likely to affect the spatial distribution production and distribution of consumption "(p. 605). Regulating Germany and bureaucratic procedures to encourage foreign investment but at the same time can be quite complicated. "Even if it does not discriminate in the classical sense, government regulation is often complex and may provide a degree of protection established local suppliers. "Germany has" few formal barriers to U.S. trade interests or investment "and" government industry German and actively promote foreign investment in Germany "(German tariffs, trade, taxation, trademarks, 2000).
b. Outlets
The distribution of folding bikes should be very simple. We will produce our bikes in Germany so it will be very cheap to distribute to outlets. The type of outings that will focus on bikes are independent. In Germany there are two convenience stores and independent cooperatives Bicycle named ZEG FCOM. BICO is a coalition of over 500 bike shops in Germany (Verbundgruppe powerful). ZEG is a cooperative, with over 1,000 bike shops across Europe. ZEG has about $ 2 billion in annual sales. Their website mentions about 100 bicycles and bicycle suppliers and the demands that have an inventory of 41,000 bicycles (Crenshaw, 2008). This is very important to our business, allowing us to switch from one source to reach hundreds of bike shops. We'll have to join cooperatives, so carry our bikes in all its outlets.
independent bicycle dealers (IBD) market share of 54% in 2006. German Two-Wheeler Industry Association (VIZ) Rolf Lemberg GM estimates that the proportion of independent bike shop in terms of sales value in 2006 was € 1,530,000,000 Total bike, which is "More than 71%." According to ZIV this highlights a trend towards the purchase of independent distributors of high-value bikes. Do it yourself and department store market share of 37% and online sales, including sales of the sites of IBD was 4.5%. VPC providers share was less than 2.5% (Bike Europe, 2007). These figures show not only the purchase of bicycles originating in an independent bike shop, but usually the luxury shopping. Our bikes will be a price premium bike sales to independent bicycle dealers gives us the best chance to win the market we serve. We do not limit ourselves only to work with cooperatives, but rather to work with many bike shop independently as possible.
Trade shows are another method of distribution, to use. Trade fairs are very important when doing business in Germany, as they are business events where contracts are negotiated and deals are done. EUROBIKE held each year in Germany and is considered the most important fair for the bicycle industry. "The trade agenda of the bike ended Saturday with 39,152 visitors professionals from 75 countries (an increase of six percent), 21,000 bikers payments on a open day (2008: 18,000). and 1,556 journalists from 36 countries (Eurobike 2009) that is shown EUROBIKE would be a valuable resource for the exposure of our product in the German market and try to get orders from distributors bicycles.
c. Intermediate
The easiest way to enter the bicycle industry is to work directly with dealers bicycle independent and do not use wholesalers, middlemen or distributors. bike shops or order the bikes as orders come in or if it's something that they believe to be able to sell quickly, sales orders to maintain on hand for walk in purchases. This enables our company to maximize benefits and minimize costs. The cost between the production and acquisition of greater potential gains to both companies and distributors to sell our folding bicycles.
d. Promotion
Objectives and mixed media
The company placed ads in magazines like Money and Focus DMEuro, a German version of "Money" magazine we have here in the United States. In this review, folding bike can be compared with other competing products market and provide readers with financial information about the product such as: Why is a good product to invest in Germany? Also published cycling (publishing), a magazine dedicated to cycling, Neue Review-a-Updated weekly what's happening in Germany and style of life there, and men (German edition). commercials will be announced in the sports channels such as Health Super Sports NetworkMy Sports and Germany or at night when most people are listening and will also play several times during the big football matches.
In general, Germany has a 4-season climate, but time is different between regions, therefore, advertisements and promotional offers will vary according to cities like Berlin and Munich. In Berlin, the summers are usually warm and sunny with some rain, however, the winters can be severely cold "season snow and frost (Hochstadt). Therefore, more publicity will be held during the summer rather than winter in Munich, where the climate is pleasant throughout, cycling Folding will be greater;. Therefore, promotions and advertising will be stronger in this part of the region.
To enter the folding bike in Germany 're launching an ad in the Neue those generated and a month in advance. Each week, the announcement generated in the Neue provide readers with the specifications product release date, and shops will sell. Let's put the same ad on bike, but since the bike magazine published monthly subscriptions, place advertising in this magazine two months prior to launch. In this way, it will be exposed to more people, especially those who are interested in bicycles. After product launch, we will place a notice in the men's health, and focus DMEuro money.
e. Message
The advertising media often used to achieve the folding bike market and all the other cars, in general, Germany is the media. This is because that one is able to provide detailed information on the product sold at the prices are relatively cheaper. The objectives of the advertising increase folding bike its popularity and promote the market destination. Addressing the growing popularity, we intend to more people (both inside and outside the target market) to be exposed to the product's benefits. The message in all ads that are posted will focus on product benefits. Will be directed to promoting rapid Travel, leisure more and better health.
f. Internet Advertising
The World Wide Web is growing in popularity minute and people spend more time surfing the Internet to watch television or browse the magazines. Therefore, placing ads on social networking sites like Face Book or My Space help promote folding bike and more people will be exposed. In addition, advertisements can also be placed in TVSPLANET.com. Sport is an important part of the German culture, however, due to the busy schedule and busy life, people tend to follow the online sports. Place an ad in tvsplanet.com, where the Germans have From access to TV, which is a German sports channel, will benefit Commercialization of folding bikes.
g. Sales Promotions
Sales promotions are used to find people to invest in the product. Our customers direct links to our website, where after completing a brief survey who have the privilege of feeling good for a discount on the purchase of the folding bike. In addition, a raffle held at colleges and universities students enter the chance to win a free folding bike.
The Internet link will provide customers a voucher for 50 € for a new folding bike. The amount of People who go to print this and use it to buy the product is 1,000 people. Therefore, the amount that is likely to spend on promoting Internet sales is € 50,000.
h. Sales Staff
Due to the fact that we are a new company in Germany, we will not have a sales force but will be selling our bikes directly to dealers. Retailers to be educated with the skills of our products so they can offer their clients all necessary information for our product. In the future, if we begin to grow, we will return to this decision and build a sales force at that time.
i. Advertising
As a folding bike launches in Germany, to create the advertising budget will be relatively low. Due to the fact that people pay attention to details of the products is extremely important that as much as possible information is given on product advertising product (Gianfranco, 2001). On top Hence, as noted, most of the advertising budget is devoted to the creation of television advertising in magazines and folding bike. This is the quickest and most effective way to expose to the Germans.
j. Scope and motivation
In general, the promotion plan will focus specifically to the target market for many reasons. First, the Neue generated and cycling are some of the best selling magazines in Germany, therefore, the placement of advertisements in these magazines in the German state product quickly. In addition, ads include specifications to inform readers of the details of the bike that is what the German company looks for when advertising screen print. Second, the TV spots will air during peak hours a day, including sports channels. As the majority of 20-35 year old men saw the canals sports, entertainment, advertising of folding bikes on rush hour sports channels expose to more people. In addition, young men spend a large sufficient amount of time to surf the Internet, either for learning or working. Therefore, the placement of advertisements on the Internet will surely expose the product to consumers objective. Last but not least, develop designs in colleges and universities, will be very important in promoting the product in the target market because Most people go to college are between 20 and 25. Also, many universities are around other companies, at the age where young professionals 25-35 to hear about the promotion offers a simple word of mouth. Thus, the promotion plan will touch and motivate the target market to invest in the folding bike.
Step B. in the PLC
The product is in the introductory phase in its life cycle. Product must be affordable for most consumers enter the market and to counteract the effects of competition it faces (Jacobs & Stone, 2001). The product must be of high quality and good brand image to attract and maintain a broad customer base. First, it should be distributed selectively among consumers. The product should be encouraged to publicize their presence in the market.
C. relative advantage
There are many advantages of the product of the folding bike. It is cheaper to buy, due to low and maintenance costs. It is also free from pollution, and needs no fuel. Is compatible in most of the population is between 30 and 50. This range contains physically in shape.
D. Compatibility, complexity, and observability Trialabilty
Due to the shortage of space in urban areas where most population is, the folding bike is relatively smaller than other vehicles. It is an easy to use because it requires minimal training to operate. The transport infrastructure is well developed and therefore the use of the product would be easier. In addition, the product comes in different sizes and colors to meet the diverse needs and preferences of consumers.
E. The product and the competition:
The product is easy to use, will be lighter, faster and stronger compared to products on the market. The product will also be better than competitors since it is the only folding bike hand built in Germany, the product will also be high quality and that attract and maintain a broad customer base. The product also will face competition from other modes of transport and that the product will benefit economically and free of contamination and therefore easily enter the market.
The product will also be sold at an affordable price for market size, low
F. Product name and logo:
The product name and logo represents a lot about why the product better than other products on the market, the product name and logo must contain words that relate to something familiar and yet related product, the best product name is the German word for bicycle "fahrrad" and also include the German name for cheetah "Gerpen," hence the name The product will be "Gerpen Fahrrad" This will give an indication that the bike is so strong and fast as a cheetah, so that the logo contains an image of the panther a person riding a bicycle.
Packing:
Since the product is a folding bike packet size depends on the size bike, but the size of the package can be easily folded to occupy less space and also allow easy transport and storage. Product name and logo to comply with the labeling is necessary because it has no chlorine and no copyright warning should Label.
H. Product Features
The product are classified in sizes small, medium and large, this will allow people to choose the product they prefer and also differ from prices, this ensures that there will be a product for every income group in which the sizes will be for people with high incomes.
I. Acknowledgment:
A six-month guarantee is provided consumers, the products are served free during the first six months of purchase, but only if the damage is not the result of negligence, but the company will continue to after six months service at a price lower than their competitors.
J. main problems for the acceptance of the product:
Thanks to advanced technology and the slow change of preferences, the product meets the challenges of its acceptance. The aging of the population is reluctant to accept the physical limitations because of its existence and products on the market could make it less acceptable compared to other products on the market.
K. From the product and target market needs:
The product meets the many needs of the target market, which is cheap (the rules High on life appeal of cheaper products), environment (the Germans are selective buyers) and requires minimal storage space (The Most of the population lives in urban areas leading to a shortage in space).
Conclusion
Germany's large economy and the population provides a large market opportunity there. "Cyclists are addressed further, the packaging of their bikes take them on trains or buses. And companies are responding to this new trend, offering products and services that meet these guys 'journey' (folding bikes, 2009). The availability of materials, low cost advertising, and because there are no laws that affect the product distribution of the production of folding bikes should be relatively profitable in Germany. In addition, German society as a collection of information firmly convinced that the products they buy will be happy to learn These folding bikes are becoming more attractive, easier to get, and smoother handling, pilots will probably go out and get into "the cover. "
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About the Author
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Motor: 180 Watts Brushless Motor,
Speed: Up to 20 MPH,
Batteries: 2 x 12V, 4 mAH (NiMH), batteries located on the lower center post well hidden, most people don’t know it is a e-bike,
Battery charger and tool kit are included,
Ranch: 20 miles on power assist mode,
Patented forward folding mechanism.
Selling for $799 in a bike shop. Light weight aluminum alloy wheels
12.5″ x 2.25″ front tire and 1…
Add World Bicycle Reportlinker Reportlinker.com announces industry market research report is available in its new catalog: 1974 Schwinn Collegiate 5-speed Bicycle
Keep your bike safe while visiting theft-heavy neighborhoods with the OnGuard Bulldog DT U-lock, which comes with an extra security cable. The Bulldog DT offers a 13mm hardened steel shackle that provides maximum cut resistance, along with an X2 double-bolt locking mechanism that locks to two sides of the bar, providing added strength and high pull resistance. The pick-, pull-, and drill-resistant…
This innovative tricycle grows with your child from 9 months to 36 months and up. The smart design makes this trike perfect for learning how to ride, steer and peddle. Parents will enjoy going for walks with their children – they can push, guide or just walk along. A kids trike for every kid! 3 Stages to grow with child: – Stage 1-Parent Push Trike – Stage 2-Parent Guided Trike with parent handle …
Your child can pedal to help you along, or just coast and enjoy the scenery. Either way it’s fun for both of you. Sturdy construction – just like a regular 20″ bicycle with regular handlebars, seat and pedals. Attaches easily and quickly to almost any bicycle with a seatpost, and folds up for storage when not in use. And it even comes with a safety flag to alert motorists. The Co-Pilot is great fo…
The Bell(r) Ride’N Haul rear rack is designed to attach quickly and easily to your seat post It includes an integrated bungee cord and durable aluminum alloy side rails for added tie-down points. The contoured platform also serves as a mud guard….
How I can find my serial number for my Schwinn bike?
I have a Schwinn Trailway VTC and wonder where I can find my number standard bike with this bike. Also, how many digits is a serial number Schwinn bicycle have?
You are at the bottom bracket below the handle, engraved on the frame. Most serial numbers starting with SN.
In the wake of the smash Broadway revival and Oscar-winning film, let’s look back at the 1975 original, one of the shining moments in Bob Fosse’s career. Fosse, Chita Rivera and Jerry Orbach won Tony nods; the sparkling score includes All That Jazz; Me and My Baby; Funny Honey; I Can’t Do It Alone , and more!…
3 Pack, 6′, 8mm Multi Purpose Bike and Lock Colored Cables With Vinyl Cover, Keyed Alike For Maximum Convenience, Assorted, Blue, Red, Green Colored Cable Locks Per Package….
